Top 20 Digital Marketing Tools

Choosing tools for your business

The right tools depend on your goals, workflow and budget. This is a curated reference list, not a performance ranking or a claim that every business needs all twenty. Features and platform support vary by plan and can change; review official product information before choosing. Analytics, tracking and email campaigns also require appropriate consent and configuration.

SEO tools

Use these tools to understand search visibility, research relevant topics and identify website improvements.

1. 1. Ahrefs

   Research keywords, inspect backlinks and competitor pages, audit sites and track rankings.

   Official product information

2. 2. Semrush

   Research keywords and competitors, analyse backlinks, track search visibility and audit technical SEO issues.

   Official product information

3. 3. Moz Pro

   Supports keyword research, rank tracking, site audits and backlink analysis.

   Official product information

4. 4. Google Search Console

   Monitor a site's performance in Google Search and identify search indexing issues.

   Official product information

Social media management tools

Planning and publishing tools help organise content across supported channels.

1. 5. Hootsuite

   Plan, schedule and publish social posts, with tools for collaboration and reporting.

   Official product information

2. 6. Buffer

   Organise social posts in a calendar and schedule content across supported channels.

   Official product information

3. 7. Sprout Social

   Manage social publishing, engagement, reporting and social listening.

   Official product information

4. 8. Later

   Plan and schedule social content, including visual posts, using a content calendar.

   Official product information

Analytics tools

These tools help interpret visitor and user behaviour when measurement is properly configured.

1. 9. Google Analytics

   Analyse how people arrive at and interact with websites and apps, and review campaign and conversion data.

   Official product information

2. 10. Adobe Analytics

   Analyse customer interactions across web, mobile and other digital touchpoints.

   Official product information

3. 11. Matomo

   Track website visits, campaigns, goals and ecommerce activity with customisable reporting.

   Official product information

4. 12. Mixpanel

   Analyse product and user behaviour through event-based reports and funnels.

   Official product information

Content creation tools

Design, writing and publishing tools can support a consistent content workflow.

1. 13. Canva

   Create and edit designs for marketing and social content using templates and design tools.

   Official product information

2. 14. Adobe Express

   Make and edit social posts, images, videos, flyers and other creative assets.

   Official product information

3. 15. Grammarly

   Review writing for spelling, grammar, clarity, concision and tone.

   Official product information

4. 16. WordPress.com

   Create and publish web content, with tools for search optimisation and social sharing.

   Official product information

Email marketing tools

Use email platforms to communicate with permission-based audiences. Automation and segmentation capabilities vary by plan.

1. 17. Mailchimp

   Create and send email campaigns, manage audiences, segment contacts and automate marketing messages.

   Official product information

2. 18. HubSpot Marketing Email

   Build email campaigns with templates and a drag-and-drop editor, personalise messages and automate follow-ups with supported plans.

   Official product information

3. 19. Constant Contact

   Create email campaigns, organise and segment contacts, automate messages and review campaign reporting.

   Official product information

4. 20. Brevo

   Create and send email campaigns, manage contacts and set up marketing automation.

   Official product information

Start with a focused toolkit

Begin with the tools that solve your immediate needs rather than collecting overlapping subscriptions. Check supported platforms, access permissions and privacy requirements, then review whether each tool contributes to your workflow.