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Digital Marketing · 6 min read
Digital Marketing Basics for New Businesses
A calm, step-by-step starting point for marketing a new business online.
Know your audience
Describe your ideal customer in detail — their needs, questions and where they look for answers.
Build your foundations
A clear website, consistent social profiles and a simple way to contact you come before any paid promotion.
Measure and adjust
Review what's working each month and refine your efforts based on what you learn.